Activation That Drives Traffic. Structure That Drives Results.
Social House Network partners with shopping centers and mixed-use developments to deploy scalable retail and experiential programming that increases foot traffic, extends dwell time, and supports long-term tenant vitality.
The Retail Activation Challenge
Modern retail environments face:
Increasing vacancy pressure
High tenant acquisition costs
Seasonal traffic fluctuations
Demand for experiential programming
Redevelopment transition periods
Traditional leasing alone does not solve these challenges. Structured activation does.
Our Activation Models
Social House
(Permanent Activation Anchor)
A curated, community-driven retail destination designed to serve as an experiential anchor within a shopping center.
Features:
• Curated vendor retail programs
• Membership-based vendor structure
• Recurring in-house programming
• Community lounge integration
• Potential hospitality component (licensing pending)
• Long-term lease model
Best suited for:
• Stabilized retail centers
• Mixed-use lifestyle developments
• High-foot-traffic environments seeking community anchor
Social
(Scalable Activation Model)
A flexible, event-based deployment ideal for:
• Transitional or redevelopment phases
• Seasonal programming
• Underutilized retail space
• Parking lot or common area activation
Features:
• 35–55 curated vendors per activation
• Weekend or multi-day deployment
• Revenue-share alignment
• Low overhead for property
• Repeatable calendar structure
Socials allow properties to pilot activation before committing to permanent buildout.
Measurable Impact
742+
Vendors onboarded
84%
Recurring retention
5,500+
Event attendance (peak)
100,000+
Average campaign reach
- License Agreements (Short-term/Modular)
- Master Lease (Long-term/Permanent)
- Management & Programming Agreements
Agreement Structures
Partnership Structure
Social House Network Manages
- Vendor recruitment & curation
- On-site retail programming
- Hospitality & site management
- Campaign & brand marketing
Property Partners Receive
- Structured, professional activation
- Consistent community alignment
- Increased dwell time & retail vitality
- Operational headache removal
Pilot-to-Permanent Strategy
01
Pilot Activation
Low-risk deployment to test local market resonance and build initial foot traffic via weekend markets and curated maker events with a Social hub.
02
Scaled Engagement
Transitioning to regular structured programming to establish recurring dwell-time patterns and a loyal local community base.
03
Permanent Anchor
Final phase integration of a stabilized Social House hub as a long-term property anchor and tenant vitality driver.
Why Social House Network
Structured Activation
Moving beyond one-off pop-ups to build long-term retail viability and consistent community engagement across the property.
Repeatable Framework
A systemized programming model designed to be scaled seamlessly across multiple locations and ownership portfolios.
Recruitment Engine
Direct access to our curated database of 740+ professional vendors ready for rapid, site-specific deployment.
Community Alignment
Strategies that build deep local connections, effectively driving dwell time and increasing measurable property value.
Ideal Property Profiles
- Class-A Lifestyle Centers & Regional Malls
- Urban Mixed-Use Developments
- Transit-Adjacent Retail Hubs
- Downtown Revitalization Districts
- Repositioning & Redevelopment Projects
- Innovation Plazas & Campus Social Areas
Interested in activating your property?